The CEO of Yum, David Novak, was interviewed in the Journal this morning. He was asked a question about Yum's China opportunity; his response is below, which I thought was an interesting way of quantifying the road ahead.
WSJ: You entered China early and have quickly amassed a sizable presence. How much opportunity is still left for you in China?
Mr. Novak: When you look at Yum Brands in the U.S., we have 60 restaurants per million people. In China, we have three [per million people]. We believe that China is the restaurant opportunity of the 21st century.
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